Earlier this month there was a great post over at ITVT on integrating smartphone capabilities with your TV (“The ITVT Doctor is In!: Using the Smartphone as a TV Companion Device,” 10 June 2010). It was in response to an interesting question concerning cross-platform connectivity and the possibly missed opportunities to engage TV viewers.
iTV Doctor [...]
We’ve spoken before about the increased desire for time-shifted TV viewing. Which is why we were encouraged to hear that some European markets are seeing big jumps in time-shifting service adoption.
Right now, time-shifted, or “appointment,” TV supports a shift towards Social TV by offering users an opportunity to schedule their viewing around when they’re [...]
Some of our reading for the week, brought to you by our MediaFriends team.
Mobile TV is going to happen, because the networks say so – (15 April, GoMo News) Large TV networks have come together to make mobile TV happen.
Medvedev and Obama to shape world policy by text message? – (14 April, Textually) [...]
By
Steve on 15 April 2010
The long running debate about whether the TV or PC will win the video viewers is apparently not nearly over. Honestly, I thought people had arrived at the fact that consumers want to use different devices at different points in time based on their need to consumer content when and how they want.
So I couldn’t [...]
CTIA was interesting this year. No matter how many times I’ve been to Vegas, it never ceases to amaze me. It’s the only place in the world where you have Elvis impersonators worshiped (and paid) as pseudo celebrities when they’re really not.
Which is a segue to a theme (intentional or subliminal) that seemed [...]
Nielsen came out with a great new report, Three Screen Report, that highlighted new data on the trend towards watching TV while simultaneously surfing the Internet. Aside from the reported 35% quarterly increase in viewers watching TV and using the Internet at the same time – they now do this on an average of 3.5 [...]
By
John on 3 February 2010
Not all Social TV has to take place in the living room. Recently, TV network Bravo teamed up with website Foursquare to get viewers to visit real-world locations related to Bravo TV shows like “The Real Housewives”, “Top Chef” and “Shear Genius”.
Foursquare is a “check-in” website that enables users to broadcast their current location to [...]
By
Steve on 29 January 2010
As always, Apple creates great stuff…no news there. When I look at the iPad, I can’t help but think of what future iPad generations will bring. For starters, I don’t think it’s a stretch to see voice, SMS and MMS services added – seems like this version will make it easier to use my Facebook [...]
By
Kate on 20 January 2010
Angel Gambino has joined the MediaFriends Advisory Board. With a passion for technology and media consumption, Gambino’s expertise will add significantly and positively to MediaFriends’ business goals and will help support its initiatives in new media and Social TV. “Angel brings a unique combination of social media and content expertise to our Advisory Board,” said [...]
By
Cappy on 12 January 2010
“The coexistence of TVs and PCs has illustrated one of TV’s chief appeals to be its lack of interactivity. In fact, one of the first truly successful IPTV applications was caller ID on the TV screen, not because it brought the application of telephony to TV, but because it allowed consumers to better ensure that [...]
