SideReel, a social TV show tracking platform, has reported that their online TV viewing stats are almost directly opposite than the traditional TV viewing stats put out by Nielsen. The conclusion is clear: online viewers prefer vastly different types of shows than their offline counterparts. Much of the analysis focused on the demographics of the viewers, attributing [...]
There’s been a lot of discussion around the possibilities of time-shifted TV viewing and what it means for Social TV. Again, there are certain situations in which viewers’ desire to socialize around a given program is being supported by technology that allows them to watch the program whenever they want, making the socializing aspect the [...]
By
Kate on 27 October 2009
Social TV can become an important component in delivering an experience that is more interactive and moves the consumer from a passive to a proactive engagement with the services being provided. But, in order for that to happen, providers must make certain efforts a priority and recognize the important new ways TV can change to support a continued user [...]
