When you’ve got to watch it live

By Kate on 9 March 2010

There’s been a lot of discussion around the possibilities of time-shifted TV viewing and what it means for Social TV.  Again, there are certain situations in which viewers’ desire to socialize around a given program is being supported by technology that allows them to watch the program whenever they want, making the  socializing aspect the [...]

March 9th, 2010 | Tags: , , , , , | Category: Participation, Social TV | Comments

Providers must look for new ways to engage TV viewers

By Kate on 27 October 2009

Social TV can become an important component in delivering an experience that is more interactive and moves the consumer from a passive to a proactive engagement with the services being provided. But, in order for that to happen, providers must make certain efforts a priority and recognize the important new ways TV can change to support a continued user [...]

October 27th, 2009 | Tags: , , , , , , , , , | Category: Social TV | Comments