There’s been a lot of discussion around the possibilities of time-shifted TV viewing and what it means for Social TV. Again, there are certain situations in which viewers’ desire to socialize around a given program is being supported by technology that allows them to watch the program whenever they want, making the socializing aspect the [...]
As usual, Tracy Swedlow put on another great TVOT event this year – thanks Tracy! TVOT 2010 was particularly interesting because of the dynamic changes in the market, such as the debate between cable and OTT (including CE manufacturers and others). While there was a lot to pick up, here are my top [...]
We’ve spoken a few times about the benefits of real-time communication (“The Benefits of Real-Time Communication Capabilities,” 7 December 2009), and the shift to “appointment TV” (“Ashlee Vance Indicates that People Want Social TV, and Now,” 6 January 2010). I keep coming back to these concepts and how they might relate to the thought processes [...]
By
Kate on 8 February 2010
The Super Bowl is usually the number one watched TV event all year. To boot, this year’s Super Bowl was the most watched individual program ever, with 106 million viewers.
It’s when everyone looks forward to getting together with friends, eating a ton of food, trash-talking fans of the opposing team, and hoping you at least [...]
By
John on 27 January 2010
In his dissertation, Transforming Audiences – Patterns of Individualization in Television Viewing (PDF), Jakob Bjur of the University of Gothenburg in Sweden studied the way in which TV audiences have changed their viewing practices over time. TV viewing has always been a social activity; however, Bjur has found that it has declined from 45% of [...]
By
Cappy on 12 January 2010
“The coexistence of TVs and PCs has illustrated one of TV’s chief appeals to be its lack of interactivity. In fact, one of the first truly successful IPTV applications was caller ID on the TV screen, not because it brought the application of telephony to TV, but because it allowed consumers to better ensure that [...]
By
Meredith on 6 January 2010
New York Times had an excellent article Sunday on how TV viewers are continually seeking ways to socialize and engage around programming (“Watching TV Together, Miles Apart,” 3 January 2010). It ended up being a great piece of consumer data for our industry, with a lot of telling insights.
First and foremost, people want to socialize around TV [...]
By
Kate on 7 December 2009
Figuring out how to leverage current technologies to make real-time communication opportunities readily-available will be important across all media formats, especially [...]
By
Meredith on 19 November 2009
via Joseph Primiani
Dictionary.com defines social as:
so⋅cial [soh-shuhl]
–adjective
pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
seeking or enjoying the companionship of others; friendly; sociable; gregarious.
of, pertaining to, connected with, or suited to polite or fashionable society: a social event.
living or disposed to live in companionship with others or in a [...]
