SMS is the most widely used data application – beating email, IM, and social networking sites. More people text than own TV’s, read newspapers or drive cars. No wonder states are scrambling to pass laws against texting while driving - a recent Mobile Messaging Study commissioned by NeverFail found that 76% of respondents text while [...]
|
||||
|
I was catching up on podcasts this weekend, and listened to the Media Hacks series over at Six Pixels of Separation, the blog of Twist Image. The January 31st episode was all about the iPad, and at one point I believe CC Chapman said – somewhat offhandedly – that this type of technology and others [...] SMS is seeing a surge of use in the days following the earthquakes in Haiti. The American Red Cross [http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=d2b1416215d46210VgnVCM10000089f0870aRCRD] has raised over 25 million $US using a n SMS campaign that is now known to be the largest example of text-based charitable giving in history. There’s a quiet, generational digital divide going on around the world today that’s fundamentally changing media consumption and communication behavior. And it’s turning traditional assumptions and revenue streams upside down. Let’s talk about the rise of SMS and the decline of voice and email. For teenagers, or for those who have teenagers or are around them [...] Just like email addresses, mobile phone numbers have become an essential part of a person’s identity. They stay with people over a period of many years, shifting across carriers and phones. As part of their identity, people like to communicate via their mobile phone number on their terms. For email, there are rules and filters [...] Each player in the mobile space has a different perspective. Carriers want to make money off of the services they offer, advertisers want to reach consumers directly and cost-effectively, third-party developers want to see mass adoption of applications or new services, and device makers want mass adoption of the handsets they deliver. CC BY 2.0 In [...] |
|
|||
|
Copyright © 2010 MediaFriends, Inc. ® All Rights Reserved |
||||
