Mobile Messaging - Is it an Addiction or a Way of Life?

SMS is the most widely used data application – beating email, IM, and social networking sites.  More people text than own TV’s, read newspapers or drive cars. No wonder states are scrambling to pass laws against texting while driving  - a recent Mobile Messaging Study commissioned by NeverFail found that 76% of respondents text while [...]

Are Tablets Discouraging SMS Usage? I Think Not....

I was catching up on podcasts this weekend, and listened to the Media Hacks series over at Six Pixels of Separation, the blog of Twist Image.  The January 31st episode was all about the iPad, and at one point I believe CC Chapman said – somewhat offhandedly – that this type of technology and others [...]

What’s cool about the iPad? The possibilities…

As always, Apple creates great stuff…no news there.  When I look at the iPad, I can’t help but think of what future iPad generations will bring.  For starters, I don’t think it’s a stretch to see voice, SMS and MMS services added – seems like this version will make it easier to use my Facebook [...]

SMS to the Rescue - Haiti Earthquake Relief Efforts Cause Surge in SMS Use

SMS is seeing a surge of use in the days following the earthquakes in Haiti. The American Red Cross [http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=d2b1416215d46210VgnVCM10000089f0870aRCRD] has raised over 25 million $US using a n SMS campaign that is now known to be the largest example of text-based charitable giving in history.
The campaign is a joint effort run by Mobile Accord [...]

SMS Aging Gracefully

SMS Aging Gracefully: Older Consumers Using SMS As Much As Voice
Recent research released by Tekelec [http://www.tekelec.com/] has shown that 60% of 45 year-olds were just as likely to use SMS as they were voice calling on their mobile devices [http://www.qwasi.com/news/blog/sms-preferred-mode-of-communication-on-mobile.htm]. SMS is also increasing in popularity when compared to email [http://blog.mediafriendsinc.com/2009/12/16/sms-voice-or-email-its-sms/] as the daily preferred [...]

SMS, Voice or Email? It’s SMS.

There’s a quiet, generational digital divide going on around the world today that’s fundamentally changing media consumption and communication behavior. And it’s turning traditional assumptions and revenue streams upside down.

Let’s talk about the rise of SMS and the decline of voice and email. For teenagers, or for those who have teenagers or are around them [...]

Mobile Messaging Continues Explosive Growth

Though a mature market in many respects, mobile messaging continues to grow despite the current economic climate according to a new report by ABI Research. Over the next six years, the total market for SMS is projected to grow nearly 8%, from $132 billion to $208 billion. Even with the global recession in full swing [...]

The Benefits of Real-time Communication Capabilities

Figuring out how to leverage current technologies to make real-time communication opportunities readily-available will be important across all media formats, especially [...]

Mobile Identity Management

Just like email addresses, mobile phone numbers have become an essential part of a person’s identity. They stay with people over a period of many years, shifting across carriers and phones. As part of their identity, people like to communicate via their mobile phone number on their terms. For email, there are rules and filters [...]

Convergence is the name of the game

Each player in the mobile space has a different perspective. Carriers want to make money off of the services they offer, advertisers want to reach consumers directly and cost-effectively, third-party developers want to see mass adoption of applications or new services, and device makers want mass adoption of the handsets they deliver.

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