By
John on 3 February 2010
Not all Social TV has to take place in the living room. Recently, TV network Bravo teamed up with website Foursquare to get viewers to visit real-world locations related to Bravo TV shows like “The Real Housewives”, “Top Chef” and “Shear Genius”.
Foursquare is a “check-in” website that enables users to broadcast their current location to [...]
By
Cappy on 21 January 2010
SMS is seeing a surge of use in the days following the earthquakes in Haiti. The American Red Cross [http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=d2b1416215d46210VgnVCM10000089f0870aRCRD] has raised over 25 million $US using a n SMS campaign that is now known to be the largest example of text-based charitable giving in history.
The campaign is a joint effort run by Mobile Accord [...]
By
Kate on 3 November 2009
Last Friday, Mark Cuban wrote a great post that discussed the participation levels of media – specifically of TV and internet – versus the shelf life that piece of media has. He describes the participation value as follows:
“At the bottom of the spectrum are games/shows/movies/events that you watch or attend by yourself, and you have [...]
