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Is Social TV Disappearing or Just Changing Venues?

In his dissertation, Transforming Audiences – Patterns of Individualization in Television Viewing (PDF), Jakob Bjur of the University of Gothenburg in Sweden studied the way in which TV audiences have changed their viewing practices over time.  TV viewing has always been a social activity; however, Bjur has found that it has declined from 45% of [...]

Virtual Viewing Parties - Public or Private?

Virtual viewing parties are popping up everywhere, with Hulu and YouTube both coming to the table (check out YouTube’s viewing party of Taxi Driver tonight at 9pm EST).

These developments are all moving the Social TV space in the right direction, and also highlight some of the main decisions that providers will need to make when [...]