By
John on 3 February 2010
Not all Social TV has to take place in the living room. Recently, TV network Bravo teamed up with website Foursquare to get viewers to visit real-world locations related to Bravo TV shows like “The Real Housewives”, “Top Chef” and “Shear Genius”.
Foursquare is a “check-in” website that enables users to broadcast their current location to [...]
By
Kate on 3 November 2009
Last Friday, Mark Cuban wrote a great post that discussed the participation levels of media – specifically of TV and internet – versus the shelf life that piece of media has. He describes the participation value as follows:
“At the bottom of the spectrum are games/shows/movies/events that you watch or attend by yourself, and you have [...]
By
Kate on 27 October 2009
Social TV can become an important component in delivering an experience that is more interactive and moves the consumer from a passive to a proactive engagement with the services being provided. But, in order for that to happen, providers must make certain efforts a priority and recognize the important new ways TV can change to support a continued user [...]
