There’s been a lot of discussion around the possibilities of time-shifted TV viewing and what it means for Social TV. Again, there are certain situations in which viewers’ desire to socialize around a given program is being supported by technology that allows them to watch the program whenever they want, making the socializing aspect the [...]
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By Kate on 9 March 2010
March 9th, 2010 | Tags: Communication, live tv, Real-time, Social TV, time-shifted TV, TV viewing | Category: Participation, Social TV | Comments
By Steve on 5 March 2010
As usual, Tracy Swedlow put on another great TVOT event this year – thanks Tracy! TVOT 2010 was particularly interesting because of the dynamic changes in the market, such as the debate between cable and OTT (including CE manufacturers and others). While there was a lot to pick up, here are my top [...] March 5th, 2010 | Tags: Communication, Social TV, TVOT | Category: Conferences and Events, Social TV | Comments
By Kate on 4 March 2010
The chatter on Twitter yesterday at TVOT had some good little gems that we wanted to share with everyone. We’re looking forward to the same level of discussion on today’s schedule! What other gems did By Kate on 1 March 2010
We’ve spoken a few times about the benefits of real-time communication (“The Benefits of Real-Time Communication Capabilities,” 7 December 2009), and the shift to “appointment TV” (“Ashlee Vance Indicates that People Want Social TV, and Now,” 6 January 2010). I keep coming back to these concepts and how they might relate to the thought processes [...] March 1st, 2010 | Tags: Appointment TV, Communication, programming, Social TV, time-shifted TV, TV scheduling, virtual | Category: Social TV | Comments
By Kate on 8 February 2010
The Super Bowl is usually the number one watched TV event all year. To boot, this year’s Super Bowl was the most watched individual program ever, with 106 million viewers. It’s when everyone looks forward to getting together with friends, eating a ton of food, trash-talking fans of the opposing team, and hoping you at least [...] February 8th, 2010 | Tags: Social TV, socializing, superbowl | Category: Participation, Social TV | Comments
By Meredith on 5 February 2010
The Digital Divide is commonly known as the widening gap between technology “haves” and “have nots” – with “have nots” resulting from a lack of access to technology or lack of money to get “digital.” It’s an important problem that needs to be addressed and there is a lot of attention and [...] February 5th, 2010 | Tags: Digital Divide, Generational, IM, Mobile phone | Category: Mobile, SMS, Social TV | Comments
By John on 3 February 2010
Not all Social TV has to take place in the living room. Recently, TV network Bravo teamed up with website Foursquare to get viewers to visit real-world locations related to Bravo TV shows like “The Real Housewives”, “Top Chef” and “Shear Genius”. Foursquare is a “check-in” website that enables users to broadcast their current location to [...] February 3rd, 2010 | Tags: Bravo, engagement, Foursquare, Participation, social, TV | Category: Mobile, Participation, Participatory Media, Social TV, technology | Comments
By Kate on 1 February 2010
We caught a few good posts recently on the Social TV space and thought we’d share them with you. Social Media Meets Online Television: Social TV Brings Television 2.0 To Your TV Set [Robin Good, 27 January] – The revolution that is Social TV. Report: Top 10 driving forces of digital marketing in 2010 [netimperative, 1 February] [...] February 1st, 2010 | Tags: Digital Marketing, gigaom, Hulu, ipad, Jason Kilar, Mobile TV, Robin Good, social tv forum, stv, stvf, Television 2.0 | Category: News, Social TV | Comments
By John on 27 January 2010
In his dissertation, Transforming Audiences – Patterns of Individualization in Television Viewing (PDF), Jakob Bjur of the University of Gothenburg in Sweden studied the way in which TV audiences have changed their viewing practices over time. TV viewing has always been a social activity; however, Bjur has found that it has declined from 45% of [...] January 27th, 2010 | Tags: Individualization, Online Communities, Social TV | Category: Participation, Social TV | Comments
By Cappy on 13 January 2010
SMS Aging Gracefully: Older Consumers Using SMS As Much As Voice January 13th, 2010 | Tags: Age, demographics, Mobile, SMS, text message, texting | Category: Mobile, SMS, Social TV | Comments
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