By
John on 18 February 2010
SMS is the most widely used data application – beating email, IM, and social networking sites. More people text than own TV’s, read newspapers or drive cars. No wonder states are scrambling to pass laws against texting while driving - a recent Mobile Messaging Study commissioned by NeverFail found that 76% of respondents text while [...]
By
Kate on 15 February 2010
I was catching up on podcasts this weekend, and listened to the Media Hacks series over at Six Pixels of Separation, the blog of Twist Image. The January 31st episode was all about the iPad, and at one point I believe CC Chapman said – somewhat offhandedly – that this type of technology and others [...]
By
Cappy on 10 February 2010
new study [link;http://www.npd.com/press/releases/press_100209.html] released by the mobile market research firm NPD shows that – at least in the US – mobile device buying decisions are largely based on how easy it is to use the device to send SMS or text messages. Mobile devices with full keyboards are a major factor in these decisions. mocoNews.net [...]
By
Meredith on 5 February 2010
The Digital Divide is commonly known as the widening gap between technology “haves” and “have nots” – with “have nots” resulting from a lack of access to technology or lack of money to get “digital.” It’s an important problem that needs to be addressed and there is a lot of attention and [...]
By
Cappy on 21 January 2010
SMS is seeing a surge of use in the days following the earthquakes in Haiti. The American Red Cross [http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=d2b1416215d46210VgnVCM10000089f0870aRCRD] has raised over 25 million $US using a n SMS campaign that is now known to be the largest example of text-based charitable giving in history.
The campaign is a joint effort run by Mobile Accord [...]
By
Gene on 15 January 2010
What does your identity mean in a digital world? Is it, or can it be, [...]
By
Cappy on 13 January 2010
SMS Aging Gracefully: Older Consumers Using SMS As Much As Voice
Recent research released by Tekelec [http://www.tekelec.com/] has shown that 60% of 45 year-olds were just as likely to use SMS as they were voice calling on their mobile devices [http://www.qwasi.com/news/blog/sms-preferred-mode-of-communication-on-mobile.htm]. SMS is also increasing in popularity when compared to email [http://blog.mediafriendsinc.com/2009/12/16/sms-voice-or-email-its-sms/] as the daily preferred [...]
By
Cappy on 12 January 2010
“The coexistence of TVs and PCs has illustrated one of TV’s chief appeals to be its lack of interactivity. In fact, one of the first truly successful IPTV applications was caller ID on the TV screen, not because it brought the application of telephony to TV, but because it allowed consumers to better ensure that [...]
By
Meredith on 16 December 2009
There’s a quiet, generational digital divide going on around the world today that’s fundamentally changing media consumption and communication behavior. And it’s turning traditional assumptions and revenue streams upside down.
Let’s talk about the rise of SMS and the decline of voice and email. For teenagers, or for those who have teenagers or are around them [...]
By
Cappy on 11 December 2009
Though a mature market in many respects, mobile messaging continues to grow despite the current economic climate according to a new report by ABI Research. Over the next six years, the total market for SMS is projected to grow nearly 8%, from $132 billion to $208 billion. Even with the global recession in full swing [...]