The World Cup (…in football/soccer… in case you needed that sidenote) starts next week, and networks are gearing up, mobile apps are coming out, and the web is churning out cool sites….interconnection is everywhere. We’ve put together a list of where you can go to get World Cup updates on almost any device….which means you [...]
By
Meredith on 2 April 2010
While reading Walt Mossberg’s review of the iPad this week in the WSJ – in which he suggests that it may just replace the PC if it evolves in certain ways – I couldn’t help but be struck by his core point – simplicity.
The iPad is easier to carry around than a laptop.
It’s smaller and [...]
There’s been a lot of discussion around the possibilities of time-shifted TV viewing and what it means for Social TV. Again, there are certain situations in which viewers’ desire to socialize around a given program is being supported by technology that allows them to watch the program whenever they want, making the socializing aspect the [...]
By
Kate on 8 February 2010
The Super Bowl is usually the number one watched TV event all year. To boot, this year’s Super Bowl was the most watched individual program ever, with 106 million viewers.
It’s when everyone looks forward to getting together with friends, eating a ton of food, trash-talking fans of the opposing team, and hoping you at least [...]
By
John on 3 February 2010
Not all Social TV has to take place in the living room. Recently, TV network Bravo teamed up with website Foursquare to get viewers to visit real-world locations related to Bravo TV shows like “The Real Housewives”, “Top Chef” and “Shear Genius”.
Foursquare is a “check-in” website that enables users to broadcast their current location to [...]
By
John on 27 January 2010
In his dissertation, Transforming Audiences – Patterns of Individualization in Television Viewing (PDF), Jakob Bjur of the University of Gothenburg in Sweden studied the way in which TV audiences have changed their viewing practices over time. TV viewing has always been a social activity; however, Bjur has found that it has declined from 45% of [...]
By
George on 26 January 2010
When you’re creating a product that increases in value the more people use it – and more directly, then more of their friends use it – how can you quickly reach that critical mass?
Since what you’re trying to do in essence is to build a social network, you look to ways to leverage existing social [...]
