By
Cappy on 10 February 2010
new study [link;http://www.npd.com/press/releases/press_100209.html] released by the mobile market research firm NPD shows that – at least in the US – mobile device buying decisions are largely based on how easy it is to use the device to send SMS or text messages. Mobile devices with full keyboards are a major factor in these decisions. mocoNews.net [...]
By
Cappy on 21 January 2010
SMS is seeing a surge of use in the days following the earthquakes in Haiti. The American Red Cross [http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=d2b1416215d46210VgnVCM10000089f0870aRCRD] has raised over 25 million $US using a n SMS campaign that is now known to be the largest example of text-based charitable giving in history.
The campaign is a joint effort run by Mobile Accord [...]
By
Cappy on 13 January 2010
SMS Aging Gracefully: Older Consumers Using SMS As Much As Voice
Recent research released by Tekelec [http://www.tekelec.com/] has shown that 60% of 45 year-olds were just as likely to use SMS as they were voice calling on their mobile devices [http://www.qwasi.com/news/blog/sms-preferred-mode-of-communication-on-mobile.htm]. SMS is also increasing in popularity when compared to email [http://blog.mediafriendsinc.com/2009/12/16/sms-voice-or-email-its-sms/] as the daily preferred [...]
By
Cappy on 12 January 2010
“The coexistence of TVs and PCs has illustrated one of TV’s chief appeals to be its lack of interactivity. In fact, one of the first truly successful IPTV applications was caller ID on the TV screen, not because it brought the application of telephony to TV, but because it allowed consumers to better ensure that [...]
By
Cappy on 11 December 2009
Though a mature market in many respects, mobile messaging continues to grow despite the current economic climate according to a new report by ABI Research. Over the next six years, the total market for SMS is projected to grow nearly 8%, from $132 billion to $208 billion. Even with the global recession in full swing [...]
