By
Steve on 29 January 2010
As always, Apple creates great stuff…no news there. When I look at the iPad, I can’t help but think of what future iPad generations will bring. For starters, I don’t think it’s a stretch to see voice, SMS and MMS services added – seems like this version will make it easier to use my Facebook [...]
By
John on 27 January 2010
In his dissertation, Transforming Audiences – Patterns of Individualization in Television Viewing (PDF), Jakob Bjur of the University of Gothenburg in Sweden studied the way in which TV audiences have changed their viewing practices over time. TV viewing has always been a social activity; however, Bjur has found that it has declined from 45% of [...]
By
George on 26 January 2010
When you’re creating a product that increases in value the more people use it – and more directly, then more of their friends use it – how can you quickly reach that critical mass?
Since what you’re trying to do in essence is to build a social network, you look to ways to leverage existing social [...]
By
Cappy on 21 January 2010
SMS is seeing a surge of use in the days following the earthquakes in Haiti. The American Red Cross [http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=d2b1416215d46210VgnVCM10000089f0870aRCRD] has raised over 25 million $US using a n SMS campaign that is now known to be the largest example of text-based charitable giving in history.
The campaign is a joint effort run by Mobile Accord [...]
By
Kate on 20 January 2010
Angel Gambino has joined the MediaFriends Advisory Board. With a passion for technology and media consumption, Gambino’s expertise will add significantly and positively to MediaFriends’ business goals and will help support its initiatives in new media and Social TV. “Angel brings a unique combination of social media and content expertise to our Advisory Board,” said [...]
By
Gene on 15 January 2010
What does your identity mean in a digital world? Is it, or can it be, [...]
By
Cappy on 13 January 2010
SMS Aging Gracefully: Older Consumers Using SMS As Much As Voice
Recent research released by Tekelec [http://www.tekelec.com/] has shown that 60% of 45 year-olds were just as likely to use SMS as they were voice calling on their mobile devices [http://www.qwasi.com/news/blog/sms-preferred-mode-of-communication-on-mobile.htm]. SMS is also increasing in popularity when compared to email [http://blog.mediafriendsinc.com/2009/12/16/sms-voice-or-email-its-sms/] as the daily preferred [...]
By
Cappy on 12 January 2010
“The coexistence of TVs and PCs has illustrated one of TV’s chief appeals to be its lack of interactivity. In fact, one of the first truly successful IPTV applications was caller ID on the TV screen, not because it brought the application of telephony to TV, but because it allowed consumers to better ensure that [...]
By
Meredith on 6 January 2010
New York Times had an excellent article Sunday on how TV viewers are continually seeking ways to socialize and engage around programming (“Watching TV Together, Miles Apart,” 3 January 2010). It ended up being a great piece of consumer data for our industry, with a lot of telling insights.
First and foremost, people want to socialize around TV [...]
