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Convergence is the name of the game

Each player in the mobile space has a different perspective. Carriers want to make money off of the services they offer, advertisers want to reach consumers directly and cost-effectively, third-party developers want to see mass adoption of applications or new services, and device makers want mass adoption of the handsets they deliver.

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Providers must look for new ways to engage TV viewers

Social TV can become an important component in delivering an experience that is more interactive and moves the consumer from a passive to a proactive engagement with the services being provided. But, in order for that to happen, providers must make certain efforts a priority and recognize the important new ways TV can change to support a continued user [...]

A few resources we liked coming out of the Social TV Forum

The Social TV Forum was held a few weeks ago in London. We couldn’t attend this year, but we’ve been keeping up-to-date with the content being pushed out during and after the event. Here are some of the ones we [...]

Virtual Viewing Parties - Public or Private?

Virtual viewing parties are popping up everywhere, with Hulu and YouTube both coming to the table (check out YouTube’s viewing party of Taxi Driver tonight at 9pm EST).

These developments are all moving the Social TV space in the right direction, and also highlight some of the main decisions that providers will need to make when [...]

Social TV Doesn't Have to be this Hard

NewTeeVee had an article the other day about the difficulties of Social TV features, and how we may be further away then we thought we were from having a truly viable solution from a user-standpoint.  Some of the distress comes from how to coordinate the social part of the process: how to type, how to [...]